Website proposal
Where you are, and where you are going
Both on a phone, which is where most of your customers will meet you. This proposal is about getting from the left to the right, inside your own Wix account.
First, thank you for the package
Honestly, it is one of the best prepared handovers we have been sent. Most clients send a link and a rough idea. You sent a brief, 23 finished pages, a product file and written disclaimers. That saves everybody weeks, and it is the reason this quote is as straightforward as it is.
So we read all of it properly rather than skimming. Brief top to bottom, every page, the products file, the product data file, the form scripts, and your live site.
Three things came out of that, and we would rather tell you now than after you have signed something.
Your brief and your email are asking for two different websites
Your brief says, in section 2, that no automated pricing is required. Section 5 lists the delivery postal code as just another field on the quote form. Under that version, a customer types their postal code, it arrives in your inbox, and someone at your end works out the delivery cost by hand. Exactly like today.
Your email says the delivery cost calculator was the biggest thing you were looking for.
Neither is wrong. They are just not the same project, and the difference is money. So we have priced both, and you get to choose after you have seen the numbers rather than before.
You were right about the over-build, but it was the wrong part
Here is what made the first design expensive:
- Automatic quantity discount tiers
- Volume enquiry thresholds and routing
- Rules deciding which containers show prices in which regions
- A second calculation that refined the estimate once someone typed a full address
That is four systems. The calculator was never the expensive bit. It just got buried under all of that.
What you described in your email is one calculation. Customer picks a container, types a postal code, site works out the road distance from your depot, multiplies by your per kilometre rate, shows the number.
Say your depot is in Mississauga and someone in London, Ontario asks for a 20 footer. The site works out it is roughly 190 km by road. If your rate is $4 a kilometre, it shows $760 and carries that through to the quote request along with the container. Your office opens one email with everything already on it.
That is the whole thing. In this proposal, that difference is $750.
Your forms are quietly losing you enquiries
The forms in your package do not submit anything. They open the customer's email app with the details pasted in, and then wait for the customer to press send themselves.
A good number of people never will. They get distracted, or the wrong app opens, or they just close it. And you never find out those enquiries existed.
Your README already says these get replaced before launch, so none of this is news to you. We are only mentioning it because it is happening on the live demo today, and it is the sort of thing that is invisible until someone points at it.
What we recommend, and why
Wix Studio, inside your existing Wix account.
Your site is already on Wix. That makes the platform question easy and answers most of your ownership section at the same time:
- Your domain stays yours. No transfer, no cost, no downtime.
- Your Wix account stays yours. We work inside it as a contributor and you can remove us at any moment.
- Your form submissions land in your dashboard, in your account.
- Nothing needs handing over at the end, because nothing ever left your name.
Your current site stays live and untouched the whole time we build. On launch day we point the domain at the new one. That takes about five minutes, and your old containers-for-sale link gets redirected so nothing you have already advertised breaks.
"Can't we just do it in the Wix editor I already use?"
Fair question, and we would rather answer it honestly than just push you towards the option we prefer.
Yes, technically. Everything in this proposal works in the classic Wix Editor. The product table, the product pages, the forms, the calculator. None of it is Studio-only.
But it gives you a worse result for the same money. Two reasons.
First, tablets. Your brief asks for desktop, tablet and mobile layouts. The classic Editor does not have a tablet layout. Wix's own help centre says it plainly: you cannot edit your site specifically for tablets, and every tablet gets served the desktop version squeezed down. Wix's own suggested fix is Wix Studio. On a site where someone is comparing container dimensions on an iPad in a farm office, that matters.
And it is not something a developer can work around. It is not that tablet layouts are fiddly in the classic Editor, it is that the control does not exist. Studio gives us an actual tablet view we can set up and check. Given how many of your customers are looking at container dimensions on an iPad in a truck or a farm office, we would rather have that control than not.
Second, Studio is where Wix is putting its effort now. The classic Editor still works and is not going anywhere soon, but new features land in Studio first. Since you will be living with this site for years, we would rather start you on the newer one.
One thing worth knowing either way: Wix does not convert a classic Editor site into a Studio site. There is no button for it. So this is a fresh build inside your account whichever editor we use.
And if you would genuinely rather stay in the editor your team already knows, just say so. We will build it there for the same price. We only want to make sure you are choosing it rather than defaulting to it.
What you actually get
23 pages, plus a confirmation page
The homepage. All nine sections from your reference, including all 28 FAQ entries across the three groups.
Four catalogue pages. New, Used, Specialty, Refrigerated.
Here is a small thing that will save you grief later. Your reference builds these as four separate hand-written pages. We build one list that reads from your product table and filters itself four ways. So when you add a 40 foot tri-door next spring, you add one row, and it shows up on the right catalogue in the right place at the right price. You do not call us, and you do not edit four pages.
Fifteen product pages. Your reference uses one product layout repeated fifteen times with different data poured into it. We build that once, as a single design connected to your product table.
What that means in practice: all fifteen pages stay consistent forever, any improvement to one improves all fifteen at once, and a sixteenth container is a new row rather than a new page. The DuoCon and the refrigerated unit carry extra content, and the design handles both.
About, Financing and Office Builds. Reproduced from your reference, including the financing steps, the two office packages and the process explanation.
Two working forms. The main Request a Quote form, and the separate office build enquiry.
All of it responsive, tested on real phones and current browsers, not just squashed in a browser window.
Updating your own prices
One table in your Wix dashboard. Fifteen rows, one per container.
You open it, change the price, hit save. The product page updates, every catalogue it appears on updates, and the homepage cards update. All at once, in about ten seconds.
Same for colours, availability status, descriptions and photos. No code, no plugin, no monthly app fee, no phoning us.
We record a short walkthrough video of exactly this, so whoever handles it at your end watches it once and gets on with it.
The quote form, done properly
- Submits on the page and shows your confirmation message straight away
- Every submission emailed in full to info@wecontainergroup.com
- Every submission also saved in your dashboard, so if an email gets filtered or deleted the enquiry is still there
- Every field from section 5 of your brief, required and optional, including the lead source list and the pricing acknowledgement
- No site photographs requested at this stage, as you specified
- Spam protection and proper error messages
- Delivery tested to your inbox before launch, not assumed
The delivery calculator
In Options B and C. Built so it can be added later without anything being redone.
from {{ rDepot }} depot
What the customer sees. They pick a container, type their postal code, and see an estimated delivery cost sitting next to the container price. They submit, and both numbers travel with the enquiry.
What you control. Four settings, all editable by you, in the same place as your product prices:
- Your per kilometre rate
- Your minimum delivery charge
- The depot the distance is measured from
- The furthest out you are willing to quote
Carrier puts rates up in March? You change one number and every quote on the site follows it immediately.
What it is not. It is not a checkout. Nobody pays through the site. It is not a binding price either. The number is labelled an estimate subject to written confirmation, using the same language your own content already uses everywhere else.
One honest limit. Road distance is not the whole cost of a tilt-bed delivery. Low branches, hydro lines, a tight driveway, nowhere for the truck to tip. That is exactly why your placement notes field stays on the form and why the output says estimate.
What the calculator does is take the guesswork out of the straightforward enquiries, which is most of them, so your team can spend their time on the awkward ones.
What we have deliberately left out
You said parts of the first design were over-done. We agree. None of this is in Option A or B:
- Automatic quantity discount tiers
- Volume enquiry thresholds and routing
- Regional eligibility rules
- Full address refinement as a second step
- Online payment of any kind
- An SEO campaign
Option C prices them together if you want the comparison. But if you only want one of them later, we would rather quote that one thing than sell you the whole bundle.
Search and tracking
You said SEO is not a priority yet. Agreed, and there is no SEO campaign in here.
These are included anyway, because they are just part of building pages properly:
- Page titles and descriptions across all 23 pages
- Clean URLs, sitemap, search engine verification
- Redirects from your current URLs, so nothing you have already advertised breaks
This one is included unless you tell us to take it out:
- Google Analytics, with conversion tracking on quote submissions and click-to-call
Your form asks people how they found you. Without tracking, that answer is the only thing you ever learn about your ads. With it, you can see that Facebook produced eleven quote requests last month and Instagram produced two, and move your money accordingly. It costs nothing monthly.
Price
Canadian dollars. Fixed, not an estimate that drifts.
Option A — the site as briefed
~15 working daysEverything above except the calculator. 23 pages, product table you control, both forms, responsive, tracking, redirects, training, handover.
Option B — the site plus the delivery calculator
~18 working daysEverything in Option A, plus the postal code calculator with all four settings under your control.
Option C — everything, including the first design's features
~24 working daysEverything in Option B, plus automatic quantity discounts, volume enquiry thresholds and routing, and full address refinement.
We recommend Option B. It gives you the one thing you said mattered most, for $750 more than the plain site, and leaves out everything you already called over-built.
| Option A | Option B Recommended |
Option C | |
|---|---|---|---|
| 23 pages, plus confirmation page | ✓ | ✓ | ✓ |
| Product table you update yourself | ✓ | ✓ | ✓ |
| Two forms that actually submit | ✓ | ✓ | ✓ |
| Desktop, tablet and mobile layouts | ✓ | ✓ | ✓ |
| Titles, redirects, sitemap, analytics | ✓ | ✓ | ✓ |
| Training video, 14 days support, 30 day check | ✓ | ✓ | ✓ |
| Postal code delivery calculator | — | ✓ | ✓ |
| Rate, minimum, depot and range under your control | — | ✓ | ✓ |
| Automatic quantity discount tiers | — | — | ✓ |
| Volume enquiry thresholds and routing | — | — | ✓ |
| Full address refinement | — | — | ✓ |
| Working days | 15 | 18 | 24 |
| Price CAD | $3,400 | $4,150 | $5,650 |
Payment
- 50% to start
- 50% on handover
No hidden extras. If something genuinely outside this scope comes up, we tell you what it costs before we touch it and you decide.
Revisions
Unlimited minor revisions. Text changes, image swaps, colours, spacing, button wording, moving things around on a page. As many as you like, all the way through the build and for 14 days after handover.
Two major revisions. A major revision is rebuilding a page layout from scratch, changing the overall design direction, or adding a section that was not in your reference.
We spell the difference out so nobody has an awkward conversation later. In practice, nearly everything anyone asks for is minor.
After launch
Your training recording. Before we hand over, we record a walkthrough of the things you will actually do: changing a price, marking something out of stock, swapping a photo, adding a product, and finding your quote submissions. It is yours to keep, so when someone new joins your office you send them the video instead of teaching them from scratch.
14 days of free support after handover. Anything you want changed, just ask. Text, images, prices, layout tweaks, or questions about how something works. No clock running, no invoices, no "that's outside scope" conversations.
A free check at 30 days. A month after launch we go back in and look at what actually happened. Which pages people landed on, where they dropped off, where the quote requests came from, and whether anything looks wrong on a device we did not think to test. We fix what needs fixing and send you a short note in plain English about what the numbers are telling you. No invoice, and no pitch attached to it.
A 30 day warranty on top. If something we built is broken, we fix it. No charge, no argument.
Three things we are throwing in
These are not padding to make the quote look fatter. Each one is something we would have suggested you do anyway, and each one is worth more to you than it costs us.
Your 56 Google reviews, on your website
You have a 5.0 rating from 56 reviews. That is your strongest sales asset and right now it is completely invisible on your site. Someone arriving from a Facebook ad has no idea you are the best reviewed container seller around.
We will pull your live Google reviews onto the homepage and the product pages, updating themselves as new ones come in. For a purchase this size, where someone is sending several thousand dollars to a company they found online, that will do more for your conversion rate than any design decision in this document.
Your Google Business Profile, set up properly
You show up on Google Maps and you get calls from it. Most profiles in your industry are half filled in.
We will go through yours and sort out the categories, services list, product entries, attributes, service areas, hours and photos. It is a few hours of work and it feeds the part of Google that drives local phone calls, which in your business is a lot of them. This is separate from the SEO campaign you declined, and it commits you to nothing ongoing.
A site-readiness checklist you can send customers
Your own content spends a lot of words on clearance, overhead lines, ground conditions and room for the truck to tip. There is a reason for that. A truck that turns up and cannot place the container is a wasted run, and somebody pays for it.
We will turn all of that into a one page checklist with pictures. Your office emails it out with every quote, the customer walks their property with it before the truck is booked, and the awkward sites get spotted a week early instead of on the day.
It costs us an afternoon. One delivery it saves you pays for it several times over.
What it costs you to run
You asked for every recurring cost listed before work starts. Here it is in full.
Wix plan. You already pay for one. It may need moving up a tier to support the product table, forms and custom code. We will confirm the exact tier and the current Canadian price before you commit to anything, and you buy it directly from Wix in your own account so it never sits on ours.
Domain. You already own it. No change, no cost, no transfer.
Google Maps. Only applies to Options B and C. Since March 2025 Google gives each service its own free monthly allowance instead of one shared credit, and the services this calculator uses sit in the tier with 10,000 free events a month. You would need to be handling several thousand quote requests a month before you saw a bill, so realistically this is zero. Google does want a payment method on file to issue the key even when you stay inside the free allowance, and that account gets created in your name.
Ongoing support. Optional and genuinely not required. This site runs fine without a maintenance plan. If you ever want one, we will quote it then.
No licence fees. No paid plugins. No third party subscriptions.
Who owns what
- The domain, the Wix account, the hosting, the form submissions, the analytics and the ad accounts are yours the whole time. Not one of them is ever held in our name.
- All content, images and designs are yours on final payment.
- Handover includes the training video, written update instructions, and how to export your form data and back up the site.
- If you ever stop working with us, nothing needs unlocking or releasing. You already have it all.
One thing we need from you here. Your brief asks us to confirm image usage rights. We will host every image inside your own account rather than linking to anything external, but we cannot verify where the 21 photographs in your package came from. Please confirm you hold the rights before launch.
What we need from you
For Option A: nothing beyond what you have already sent. We can start this week.
For Option B or C, four answers about delivery:
- 1 Where is the distance measured from? Your site says head office is Windsor but most containers ship from GTA depots. Those are about 370 km apart, so this changes every single quote the site produces.
- 2 Does the rate change by container? A 40 footer needs different equipment to a 20 footer, so your per kilometre figure might not be one number.
- 3 Is there a minimum charge? On short runs this usually matters more than the per kilometre rate does.
- 4 How far out do you quote? Past that point the calculator should ask them to call you rather than guess.
Before launch: your confirmed prices. Your own README says the prices in the package are content references pending confirmation, so we will not put them live until you say so.
Questions you probably have
Why rebuild instead of updating my current site?+
Your current site is a five page template. This is 23 pages with a product database behind it. There is no version of this that is an edit. The good part is it all happens inside your account, alongside your live site, with no downtime.
Will my current site go down while you build?+
No. It stays exactly as it is until you approve the new one. You review the new site on a private link first.
What if I want to change a price on a Sunday night?+
Open the product table on your phone or laptop, change the number, save. It is live. We are not involved and there is nothing to wait for.
What if I want to add containers later?+
Add a row to the table. It appears on the right catalogue page with its own product page, automatically. If you want a brand new category we have not built, that is a small job, not a rebuild.
What if the calculator gives someone a number that turns out to be wrong?+
It is labelled an estimate subject to written confirmation, in the same language your own content already uses. Nothing on the site is a binding quote. Your written quote from your business email is still the actual offer, exactly as your brief describes.
Can I take Option A now and add the calculator later?+
Yes, and it will cost the same $750 then as it does now. We build the form and the product structure so the calculator drops straight in without anything being redone.
What if I don't like the design?+
You are not paying us to invent a design. You have already designed it, and we are reproducing it faithfully on Wix. You see the whole thing on a private link before launch, and you get unlimited minor revisions plus two major ones.
How much of my time does this take?+
Realistically about two hours total. Half an hour at the start to answer the delivery questions and confirm prices, an hour reviewing the staging site, and half an hour on the training video.
What if I want to stop halfway?+
You keep everything built to that point, in your own account, and you owe nothing further. We would rather you did not, but we are not going to hold your site hostage.
Do you disappear after launch?+
14 days of free support, a free check at 30 days, and a 30 day warranty. After that we are an email away, and you are not tied into a retainer.
Why should we trust you with this?+
We are a Wix Certified Legend Partner, which is Wix's top partner tier, with direct escalation to Wix support if the platform itself ever causes trouble. But the better answer is this document. Nobody else quoting on this has told you that your brief and your email disagree, or that your forms are quietly losing you enquiries.
Next step
Just tell us which option and we will send the agreement and the first invoice the same day. Work starts as soon as it clears.
If you would rather talk first, 20 minutes usually covers it. Send a time that suits you and we will send a Google Meet link.
The four delivery questions can come by email whenever. They do not hold anything else up.
